Tony the Tiger Sun Bowl Tickets Now On-Sale

EL PASO, Texas – The 90th Annual Tony the Tiger Sun Bowl tickets are on sale now through Ticketmaster, the University of Texas at El Paso Ticket Center and the Sun Bowl Association office.  The Tony the Tiger Sun Bowl is set for a 12 p.m. (MT) kick-off on Friday, Dec. 29, 2023 with teams from the ACC and Pac-12 facing off.  The game will be televised on CBS for the 55th consecutive year.

Football fans, sports enthusiasts, and families alike are invited to secure their seats for this iconic annual event, which promises to deliver an unforgettable experience.

“We are thrilled to announce that tickets are now on sale for the 2023 Tony the Tiger Sun Bowl,” Executive Director, Bernie Olivas. “This event has a rich history of delivering outstanding football action and creating cherished memories for fans of all ages. We can’t wait to welcome fans to Sun Bowl Stadium for what promises to be another epic showdown.”

Tickets can be purchased online at or by calling the Sun Bowl Association office at 915-533-4416. Fans can also go to or call the Ticketmaster toll free line at 800-745-3000. Ticketmaster offers a user-friendly mobile app for both iOS and Android, as well.  Everyone is invited to stop by the Sun Bowl Association Office located at 4150 Pinnacle Street, Suite 100 or the UTEP Ticket Center at 2901 N. Mesa St. to purchase tickets. 

Parking, RV parking and party passes are available for purchase at the Sun Bowl Association office. For questions concerning ADA ticket purchases and parking, please call the Sun Bowl Association office.

Ticket Prices:

$22 • End Zone

$25 • Touchdown

$32 • Sun Seats

$45 • Goal Line

$50 • Stadium

$60 • Preferred

$65 • Premium

$150 • Outdoor Club

$200 • Larry K. Durham Center

$400 • Loge Box/per ticket (4 or 6 seat packages)

$800 • Indoor Club (includes additional amenities)

A map of the stadium’s layout can be found online at

The Sun Bowl Association encourages our fans to help send others to the game through our “Salute a Soldier Program” and “Take a Child to the Game Program.”

The “Salute a Soldier” program allows fans and companies the opportunity to give soldiers a memory to last a lifetime. Sponsors who make purchases through the “Salute a Soldier Program” give soldiers an opportunity to attend the game and the company will be recognized during the game.

“With so many military members living in and around the El Paso area this gives us a chance to give back to soldiers for their commitment and service,” said Olivas.

If a fan or company would prefer to take part in the “Take a Child to the Game” program, that person or company provides local children the opportunity to attend the Tony the Tiger Sun Bowl. With the game falling only six days after Christmas, this would make an excellent Christmas gift. The goal is to send 3,000 children to the game and give them an experience they will never forget. Along with the goodwill that comes with sending a child to the game, any person or company taking part in this program will receive recognition at the game. The Sun Bowl Association is happy to provide a list of youth organizations that your company may choose from if you do not already have a connection with one in the community. Contact the Sun Bowl Association ticket or marketing offices for details on the two programs.

“The ‘Take a Child to the Game’ program is a great way to inspire our youth to become involved in and around athletics and sports. It also makes for a great opportunity to bring cheer to youth who may not always have the opportunity to attend such a big event,” Olivas mentioned. “This fits in with Mission Tiger and its initiative in keeping middle school athletics alive.”

The Tony the Tiger Sun Bowl is one of the longest-standing traditions in college football, showcasing top-tier talent from across the nation. With a history dating back to 1935, the event has consistently provided fans with thrilling gridiron action, making it a must-attend event on the college football calendar.

This year’s game promises to be nothing short of spectacular, with two powerhouse teams set to face off in a battle for supremacy. The Tony the Tiger Sun Bowl has a reputation for producing nail-biting finishes and unforgettable moments, and 2023 will be no exception.

Here’s what you can expect at the 90th Annual Tony the Tiger Sun Bowl:

  • A thrilling football matchup featuring some of the nation’s most talented student-athletes.
  • A festive and family-friendly atmosphere, complete with tailgating, food vendors, and live entertainment.
  • The opportunity to witness the next generation of football stars in action.
  • A chance to be a part of a cherished tradition that brings the community together.


David Brown joins the Tony the Tiger Sun Bowl as the new Ticket Manager, replacing Ellen Hughes, who was with the Sun Bowl Association for 32 years. Brown brings extensive experience to the Sun Bowl Association as he has been working with Ticketmaster for 18 years doing both IT and Product Support.  Brown will continue to bring the best customer service and ensures fill the needs of all Tony the Tiger customers. Brown takes pride in delivering exceptional work and finds joy in ensuring company and customer satisfaction.